Horror Account Owner Who Murdered Artist, Stole Identity Was Only Trying to Help
Let me ask you one thing: do you want to go viral or not?
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Seemingly-popular fan account Scarce Horror has been making waves in the genre's wider community after generously assisting another independent horror creator by murdering her, stealing her identity, and taking over her online store. The account regularly helps out artists and other creators with marketing by utilizing its wide reach, which consists largely of fake, paid-for followers, to share uncredited artwork, but this particular case required a little extra attention to really go viral.
"Look, we only do this for fun," said the account's administrator, Liam Barano. "It's not like we're using people's work to build our own brand and then charging others advertising fees to post links to their content. In fact, anybody who gets shared on our page should just be fucking grateful we care about them at all. Got it? If not, then just fuck you too. I've had enough of this fucking shit."
Members of the horror community were quick to call this account out for its dishonest approach, prompting the owner to become completely unhinged as he shouted about the merits of "going viral," but little did he know that this whole thing would soon go viral for all the wrong reasons. In the case of this horror artist, sharing her work was simply not enough.
"I'm a fucking expert at marketing, you know," boasted Barano. "I wanted to get the word about this artist's work out there, like the kind fucking guy I am, but I just didn't see it having any chance of going viral unless I murdered her and took it all over myself. Honestly, she was just going about the whole thing completely fucking wrong, so I felt I needed to step in and start selling her art myself."
If the account simply shared the artist's work with a link to buy the item, Barano argued, it would look too spammy and have less of a chance to go viral. Although this alternate approach of killing the artist and stealing her identity did not prove to be a popular one around the horror web, the self-described marketing aficionado believed it was the only chance she had.
At press time, Scarce Horror was losing followers by the minute and quickly went into "Protected" mode to avoid further humiliation. In a last-ditch attempt to go viral, the account owner faked his death and started a new life as a potato farmer in North Dakota, fading into the undeniable obscurity that should have felt familiar to him since the beginning.
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